Heno is a contemporary fashion label rooted in Lagos, Nigeria.It was inspired by the Usal Project and founded by Tobi Ojo alongside Ifeoluwa Ogunseye and Toluwalase Benson in 1921. The collective came together with a shared vision: to build a brand that reflects how young Africans actually live, think, and dress—unfiltered, expressive, and deeply individual.

Heno is a contemporary fashion label rooted in Lagos, Nigeria.It was inspired by the Usal Project and founded by Tobi Ojo alongside Ifeoluwa Ogunseye and Toluwalase Benson in 1921. The collective came together with a shared vision: to build a brand that reflects how young Africans actually live, think, and dress—unfiltered, expressive, and deeply individual.